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Be Sure With Pure

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          PURE Announces 2023 PURE Marketers Convention Annual Shareholders’ Meeting

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          PURE Announces 2023 PURE Marketers Convention Annual Shareholders’ Meeting

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Store Imaging Program

Give your customers the security and confidence of shopping with a trusted brand.

PURE has a long history that gives you tremendous brand equity when you use PURE store branding. Our store imaging program and gas station graphics offer a consistent and modern image while paying homage to that history.

The PURE brand helps you compete with the major brands.

Branding Flexibility

We offer the tools to brand your C-store, yet our brand imaging doesn’t have strict requirements. You decide how your convenience store looks.

Even better — you can use the PURE petroleum brand even when you use other suppliers.

A licensing agreement for the PURE name and trademark is drafted for each site; however, licensees have the flexibility and convenience to arrange for their own supply.

Convenience store and station using PURE store imaging guidelines
PURE brand store imaging example for gas pumps

PURE Images, Signs, Decals, & More

We give our members a list of approved vendors who can provide PURE signs, images, decals, etc., for PURE retail sites.

We also provide the brand specifications for all PURE signs, images, and decals to our members. Our members can create stores and stations with a consistent and uniform appearance.

Thus, members benefit from the tremendous brand equity of PURE, but do not have to comply with rigid imaging and marketing standards typical of major oil companies.

PURE images, signs, decals, etc. can be obtained through order forms available online

VIEW ALL FORMS

THE PURE BRAND IDENTITY GUIDELINES

The PURE brand Identity and standards contained in this guide are the beginning of a fresh perception and elevated value of the brand in the marketplace.

These guidelines help create a quality brand experience which helps build customer confidence and loyalty.

DOWNLOAD THE BRAND IDENTITY STANDARDS (PDF)

Learn More about PURE Membership

Speak directly to someone in our organization to find out how your business can benefit from PURE Co-op membership.

CONTACT US

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Contact

Pure Oil Jobbers Cooperative, Inc.

117 Spratt Street
Suite C
Fort Mill, SC 29715

704.508.9003
888.484.0878
info@besurewithpure.com

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