Give your customers the security and confidence of shopping with a trusted brand.
PURE has a long history that gives you tremendous brand equity when you use PURE store branding. Our store imaging program and gas station graphics offer a consistent and modern image while paying homage to that history.
The PURE brand helps you compete with the major brands.
Branding Flexibility
We offer the tools to brand your C-store, yet our brand imaging doesn’t have strict requirements. You decide how your convenience store looks.
Even better — you can use the PURE petroleum brand even when you use other suppliers.
A licensing agreement for the PURE name and trademark is drafted for each site; however, licensees have the flexibility and convenience to arrange for their own supply.
PURE Images, Signs, Decals, & More
We give our members a list of approved vendors who can provide PURE signs, images, decals, etc., for PURE retail sites.
We also provide the brand specifications for all PURE signs, images, and decals to our members. Our members can create stores and stations with a consistent and uniform appearance.
Thus, members benefit from the tremendous brand equity of PURE, but do not have to comply with rigid imaging and marketing standards typical of major oil companies.
PURE images, signs, decals, etc. can be obtained through order forms available online
THE PURE BRAND IDENTITY GUIDELINES
The PURE brand Identity and standards contained in this guide are the beginning of a fresh perception and elevated value of the brand in the marketplace.
These guidelines help create a quality brand experience which helps build customer confidence and loyalty.
Learn More about PURE Membership
Speak directly to someone in our organization to find out how your business can benefit from PURE Co-op membership.