Customer loyalty and confidence through a trusted brand with a long history.
PURE has a long history that gives you tremendous brand equity when you use our imaging for your convenience stores and gas stations. Our store branding program helps your service stations compete with the major brands.
You Decide How Your Store Looks
We offer the tools to brand your retail stores, yet our convenience store imaging doesn’t have strict requirements.
Even better — you can use the PURE petroleum brand even when you use other suppliers.
We draft a licensing agreement for the PURE name and trademark for each site; however, you have the flexibility to arrange for your own supply.
You get the benefit of PURE’s brand equity, but you don’t have to comply with any strict convenience store imaging and marketing standards.
Help with PURE Convenience Store Imaging
We give our members a list of approved vendors who can provide PURE signs, images, decals, etc., for PURE retail sites.
We have established brand identity guidelines that we provide to all members. With this guide, you can give your stores and gas stations a consistent and uniform appearance.
PURE images, signs, decals, etc. can be obtained through order forms available online
THE PURE BRAND IDENTITY GUIDELINES
The PURE brand Identity and standards contained in this guide are the beginning of a fresh perception and elevated value of the brand in the marketplace.
These store imaging guidelines help create a quality brand experience which helps build customer confidence and loyalty.