Credit card assistance is provided through the PURE Co-op’s approved vendors – Heartland, Vitreous Pay, and Phillips 66
These vendors offer a variety of services designed to help your convenience stores and fuel retail business thrive. With the ease of processing, reduced rates for PURE members, and great customer support, your business will have a secure, reliable service for processing credit card payments.

Heartland
As a payments company, Heartland offers Pure Marketers a wide variety of services. There are several services Heartland offers to convenience store companies as well as traditional fuel wholesalers.
These services include:
- Payroll. Heartland is one of the nation’s leading suppliers of these services, offering a complete offering along with very aggressive pricing and great service.
- Card Processing for C-Stores. With over 47,000 US locations, Heartland is a leading supplier of credit card processing services for convenience stores and wholesale gasoline suppliers. They are a direct processor with businesses in over 138 countries.
- Gift Card. Our gift card services offer Pure Marketers a good method of keeping business “in-house.” Heartland gift cards work both inside and at the fuel dispenser.
- BillPay. Many fuel wholesalers need a method to securely sell home heating oil, propane, lubes, and equipment both in-person and online. Heartland BillPay is a complete offering for this. Heartland has the ability to add convenience fees (pass card processing costs to customers) and take ACH payments as well.
Phillips 66
Phillips 66 Company is a leading provider of fuel and credit card processing services for petroleum retail sites offering reduced rates to Pure Oil members.
The company processes payments at over 7,000 locations today. Phillips 66 provides Pure members the same great service that it delivers for its Phillips 66, Conoco, and 76 sites.
The benefits offered to Pure members include:
- Competitive Pricing – Simple monthly billing of fees, no hidden costs, transparent reporting
- Service and Support – In-House 24 x 7 help desk for all EPOS-related issues, In-House accounting support, all located in Bartlesville, OK, consulting services on credit card acceptance and costs
- Security – PCI secure, segmented transmission of card data, helps protect cardholder data and minimize the potential for data breaches
- Fraud Prevention and Protection – full-time staff of fraud prevention professionals to assist you in reducing risk and costs
- Settlement – 48-hour safe, fast, and reliable funding
- Reporting – complete settlement reporting on our proprietary online reporting portal (BizLink), access to your reports 24 x 7, easy integration to your back office
- Purchasing Power – benefit in cost savings from major oil national programs (EPOS, Dispensers, Scanners)
Vitreous Pay
Our Credit Card Processing Experts
Together, the Vitreous Alliance Team consists of 20+ years in the payments industry. Our experts have knowledge, resources & provide excellent service, which includes customized reporting and locked in low rates. Their focus has been in the petroleum, convenience store, supermarket & liquor store realm. They have listened to the needs of their customers and provide the essentials needed to run your business. Vitreous has partnered with technology companies to provide the latest and greatest technology for all types of retail locations and have a solution for EMV Liability Shift requirements, along with the latest technology POS Systems/Cash Registers & Credit Card Terminals for the petroleum business.
Receive PURE Oil Exclusive Member Benefits
- “Locked-In” Low Rates (no quarterly or annual increases guaranteed)
- Back Office & App including daily deposit notification, transaction detail, custom reports, easy statement access
- Fast & Easy Boarding Process & Dedicated Team For PURE Members
- Same Day Approvals “24/48 Hour Turnaround for Buypass Terminal ID”
- No Stress PCI/EMV Compliance related assistance (eliminates extra fees) and protects from breaches
- “NEW” Technology Education & Equipment Experts for Point of Sales Systems made for Gas Stations/Convenience Stores/Liquor Stores/Grocery Stores/Restaurants
- Acceptance of a wide scope of payment options including credit cards, on-line debit, EBT, and Fleet Cards (Voyager®, Wright Express®, Fuelman®/ FleetCor ®/ FleetOne).
How to Get Started with Vitreous Pay
Vitreous Pay has customized a program for “PURE OIL” that fits the needs of members, dealers, or any merchant you would like to share the benefits with, that is also looking for a credit card processing solution and or updated technology.
Call us today to learn more and how to get started with this program. Call, text, or email Christine Bowers at (504) 577-0377 christine@gatekeeperprocessing.com or puresupport@vitreouspay.com

Learn More about PURE Membership
Speak directly to someone in our organization to find out how your business can benefit from PURE Co-op membership.