PURE Oil Jobbers Cooperative continues expansion outside of the Southeastern region

Taylor Oil Company provides first PURE branded licensee in the state of Maryland

Taylor Oil Company owner Jay Taylor (right) is working with his father Jim (left) to convert their outlets to PURE.  Taylor Oil is the first branded licensee for the PURE Co-op outside of its original Southeastern region.

Taylor Oil Company owner Jay Taylor (right) is working with his father Jim (left) to convert their outlets to PURE. Taylor Oil is the first branded licensee for the PURE Co-op outside of its original Southeastern region.

(Rock Hill, SC) For one of the newest members of the PURE Oil Jobbers Cooperative, Inc., joining this petroleum marketers group is like coming back to the beginning of the company’s founding.

Taylor Oil Company, Inc. in Salisbury, Maryland announced earlier this summer it was joining the PURE Oil Jobbers Cooperative, taking on the independent petroleum brand that it initially distributed in 1927, when the company was founded. Taylor marketed and distributed PURE Oil products until changing to Gulf in the early 1980’s, and then turning over to a Chevron marketer in 1985, after the merger between these two majors. Now after being dormant for more than a quarter century, PURE is back in business at Taylor Oil again.

Through three generations, Taylor Oil has been providing quality petroleum products and superior service for Eastern Shore residents in Wicomico, Somerset, and Worcester counties in Maryland. Jimmy Taylor, whose father and uncle started the family oil company more than 80 years ago, says Chevron priced them out of the business this year, leaving them looking for an independent brand of petroleum products.

“We wanted another brand and liked what we saw in PURE,” says Taylor, whose son Jay now owns the company, the third generation in the family to do so. “The PURE Co-op is like a family, and we can talk to them. We’re all in the same boat, and price and location are the most important (factors) for us now. That’s primarily why we changed over to PURE.”

Since Taylor Oil has its own supplier, the company is one of the unique Co-op members involved in a branded licensing agreement. This arrangement allows Taylor Oil, as a licensee, the rights to use the PURE trademark, signage, graphics, pump decals, and all benefits of the brand. Jimmy Taylor says his family’s company has nine outlets to convert to PURE. Three will be switched hopefully no later than mid-September, while the other six should be ready to go by October or November.

The Taylors say they plan to be active in the PURE Co-op, as they have been leaders in their community and within the petroleum industry in their region. Jay is the past president of the Mid-Atlantic Petroleum Association, the trade group of petroleum marketers in Maryland, Delaware, and Washington, D.C.

“We’ll see how it works, but we’re looking forward to it,” says the elder Taylor, when pondering the future as a PURE Co-op member and petroleum marketer of this historic brand. “One thing is for sure, we’re going to do it right.”

Media contact: Dr. Chris Wood (770-757-1681, cell, OR jcwood@uga.edu, email)