History of PURE includes 15th Anniversary of the Cooperative

The PURE Oil name dates back nearly 100 years

The history of PURE dates back to the early 20th century.  Taylor Oil (above) in Salisbury, Maryland, which is a current branded licensee of the PURE Co-op, distributed PURE products as far back as 1927, when the company was founded.

The history of PURE dates back to the early 20th century. Taylor Oil (above) in Salisbury, Maryland, which is a current branded licensee of the PURE Co-op, distributed PURE products as far back as 1927, when the company was founded.

(Rock Hill, SC) While the “Be Sure With PURE” tagline rings clearly with the approximately 340 members of the PURE Oil Jobbers Cooperative, Inc., the organization might also add: “celebrating a brand that has come full circle.”

The origin of the PURE Oil Company dates back to 1914, with the founding of the Ohio Cities Gas Company. Six years later, the company name changed to PURE Oil, and by 1926, it had moved to Chicago to establish its headquarters. From these offices in the Windy City, the company operated refineries located in Ohio, West Virginia, Oklahoma, and Texas.

In 1950, PURE Oil opened a new research laboratory, and by the late 1960’s, annual sales had grown to $700 million, as PURE Oil ranked among the 100 largest industrial corporations in the United States, with more than 1,000 employees in the Chicago area alone.

It was 1965 when the Union Oil Company of California (Unocal) purchased PURE Oil. Unocal marketed the PURE brand until March of 1992, when it announced it was pulling out of the Southeast and letting go of the PURE trademark, opting instead to focus on high-volume operations.

So in 1993, following the negotiations between Unocal and the oil jobbers it left behind in this region, the Southeastern Oil Jobbers Cooperative, Inc. (SOJC) was born.

Fast forward to 2008, and the recently renamed PURE Oil Jobbers Cooperative, Inc. (POJC) is celebrating its 15th anniversary as a group of highly principled petroleum marketers. Their talents now oversee a petroleum brand – PURE – that has come full circle, with tremendous brand equity garnered throughout its own 88 years.

So today when Co-op members proclaim to “Be Sure With PURE”, you’ll know the chronicles of conviction from which these words come.

Note: Sources for this news article include the Encyclopedia of Chicago and The Journal of Petroleum Marketing.

Media contact: Dr. Chris Wood (770-757-1681, cell, OR jcwood@uga.edu, email)