SOJC changes name to PURE Oil Jobbers Cooperative, Inc.

Co-op expanding membership, as well as PURE brand, outside the Southeast

(Left to Right) Frank Dotson, PURE Co-op general manager, Jerry Carter, retired Co-op district manager, and Graham Varn, Co-op district manager, welcome members to the yearend shareholders meeting last year.

(Left to Right) Frank Dotson, PURE Co-op general manager, Jerry Carter, retired Co-op district manager, and Graham Varn, Co-op district manager, welcome members to the yearend shareholders meeting last year.

(Rock Hill, SC) It’s long been the brand identified with one of the leading independent petroleum marketers in the Southeast, and now it serves as this Cooperative’s corporate identity.

The Southeastern Oil Jobbers Cooperative, Inc. (SOJC) has officially changed its name to the PURE Oil Jobbers Cooperative, Inc. (POJC), as a result of an overwhelmingly positive response by the Coop membership, followed by a resolution passed by the organization’s board of directors at its annual meeting last November in Orange Beach, Alabama.

The law specifies that such a name change requires the approval of the Coop’s membership. Following the distribution of a ballot last fall, which garnered the vote of the membership, 96 percent of the participating Coop members approved the name change to PURE Oil Jobbers Cooperative, Inc.

The first board meeting of the year for the Coop under its new name was earlier this month on Feb. 11, in Atlanta, Georgia. The primary reason for changing the Coop name, as outlined in the resolution proposed by the board and passed by the Coop membership, is to allow for these petroleum marketers to expand their membership, as well as PURE and SOJO branded products, outside of the group’s current 10-state Southeastern region. The Coop has ownership and subsequent marketing rights of the PURE and SOJO petroleum brands throughout the United States.

The PURE Oil Jobbers Cooperative, Inc. was formed in 1993 as the SOJC, with the intent to offer ownership and image autonomy of independent petroleum brands for petroleum marketers and/or oil jobbers throughout the Southeast.

The current Coop consists of approximately 350 members, who each have an equal share of ownership in the organization and are currently operating in Florida, Georgia, Alabama, Mississippi, Louisiana, Arkansas, North and South Carolina, Tennessee, and Virginia. The corporate headquarters of the POJC moved to Rock Hill, South Carolina earlier this year, with preparations in 2008 to celebrate the 15th anniversary of the Coop’s formation.

The PURE brand name dates back to 1920, when the Ohio Cities Gas Company changed its name to PURE Oil and moved its headquarters to Chicago. In 1965, Pure Oil was purchased by the Union Oil Company of California. When UNOCAL pulled out of the Southeastern U.S. in the early 1990’s, the original members of the Coop formed the SOJC as an organization that would assure smaller, independent petroleum marketers in the region could maintain product supply that would enable continued growth of the PURE and SOJO brands in their respective markets.

“The PURE name has tremendous brand equity, not just in the Southeast, but all across the country,” says Frank Dotson, general manger of the POJC. “That facilitated the membership’s desire to change the name, as well as the potential to grow the Coop and the PURE and SOJO brands in regions outside of where we are currently doing business.”

Media contact: Dr. Chris Wood (770-757-1681, cell, OR jcwood@uga.edu, email)