The PURE Co-op

The Co-op Members

Pure Oil board members

The PURE Oil Jobbers Cooperative, Inc. has approximately 340 members, pulling in excess of 50 million gallons of product each month. Currently, the members are located primarily within the 10 Southeastern states of: Alabama, Arkansas, Georgia, Florida, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia. By obtaining the rights to the PURE trademark in all 50 states, through an agreement with Unocal, the Co-op membership is expanding beyond the original 10-state region.

The PURE Co-op, originally the Southeastern Oil Jobbers Cooperative, was formed under Chapter 54, Subchapter 4, of the laws of North Carolina to operate as a Cooperative Association for the purpose of marketing petroleum and petroleum related products to its members.

The Co-op has contracted with one or more suppliers to provide its members with petroleum products that meet or exceed the specifications for products to be sold under the PURE trademark. In instances where members do not desire product, they may have the right to use the PURE trademark in connection with the marketing of other unbranded products, through a branded licensing agreement with the Co-op.

The Co-op and its members desire to adopt and apply consistent and superior marketing and imaging standards for all activities involving the PURE brand and/or Firebird trademark, to benefit from the substantial name recognition and customer loyalty stemming from the brand equity of "PURE".