The Brand

Branded Licensing

The PURE branded licensing agreement gives the Co-op a way to grow the PURE brand name in areas that are not currently served by a supplier arrangement. The details of the licensing agreement allows a licensee the use of the PURE Brand and Firebird Trademark, Signage, Graphics, Pump Decals, Credit Card Processing, etc., for marketing their retail sites. There is a licensing agreement for using the brand name and trademark for each site; however, licensees have the flexibility and convenience to arrange for their own supply.