The Brand

The PURE Brand and Firebird Trademark

Firebird Logo

The "PURE" petroleum brand name has been on the American landscape since 1920, when the Ohio Cities Gas Company changed its name to PURE Oil. Today, the PURE Oil Jobbers Cooperative, Inc. has the exclusive right to use the "PURE" brand name and "Firebird" trademark among its membership in connection with the marketing of (PURE and SOJO) petroleum products at retail sites within the original Co-op territory that includes: Florida, Georgia, Alabama, Mississippi, Louisiana, Arkansas, Tennessee, North Carolina, South Carolina, and Virginia. In addition, the PURE Co-op also has obtained the right to expand the PURE brand and Firebird trademark into all 50 states, with such expansion included in the long-term master plan of the organization.